(Via [chrisbrogan.com].)
Are you catching a theme yet? I read Chris Brogan’s blog religiously and I love responding to his posts on my blog. Why? Because he’s very good at vocalizing things that I’ve got floating around in my mind but never got a chance to write down.
I consider him slight more than n Internet ‘friendly’ as he puts is although I do track him on Twitter, Facebook, etc.
I thought that I would write up a quick response to his latest article about writing effective email. I love his point to not bury the lead, I get and even find myself sending more email where my actual point could be summarized in the Subject line, yet I wrote a novel of 300 words or more explaining myself when honestly, the person I’m writing too probably already knows what I think by virtue of knowing me.
This isn’t to say that extremely short emails are always the answer, just that I think you should give people the benefit of the doubt sometimes and realize that they probably do actually understand your reasoning without saying so (unless you know they don’t or you’re playing office politics and creating a paper-trail for your promotion!)
ALL CAPPED primary words in the email Subject line is infinitely important in my opinion, it’s a great way to 1) Get your point across 2) Not waste anyone’s time and 3) Get noticed in the inbox.
It serves as a sort of nonverbal cue to pay attention, and lead the receiver into knowing what you’re writing about before you’ve even started ‘writing’ your email.
All in all, a very good post and very useful information from Chris Brogan again today, check out the link about to read his full report.
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