Convergence of the Future

by Jonathan Coffman on March 19, 2008 · 0 comments

in Blog,Journalism

News makers keep talking about backpack journalists and having reporters be good at everything. Now we all know that’s just not possible, but it hasn’t stopped the visionaries from proclaiming convergence journalism the future of news.

Convergence of the media is already happening of course, and convergence is the future. No longer is a television station just a television station. Or a radio station, just a radio station. I’ve been interviewing with news organizations trying to find a full-time gig after graduation and I recently met with a newspaper editor from a small-market.

He said something to the effect that “I’m not just running a newspaper, I’m also a TV station, Radio station, podcaster, blogger, information resource, and that’s on top of the seven printed products my newsroom produces”. This is what convergence is, its one media taking on and challenging the other media forms.

Back in the early days of my Journalism School experience they taught about how the Internet wasn’t the end-all of media, much to the contrary each individual media had its own benefits. Well, yes that’s true in part, each form of media (broadcast, print, online, social, etc) does have distinct advantages and disadvantages, but that’s the great thing about the Internet, it allows each of those media to succeed and distribute their product in an open-market of consumers and viewers.

The Internet brings all of those competing old-media technologies and pardon the cliche, it creates synergies between them. No longer is a newspaper just a newspaper, but instead its a radio station, tv station, web site, and a community in and of itself.

This is the Real future of convergence journalism, a combined news product that reaches all people equally and in multiple formats. We’re already doing this in many cases but news makers haven’t taken it far enough yet.

Convergence journalism to me is all about taking advantage of the things that make a particular medium what it is. Television is immensely visual for instance, but a 30 minute newscast can’t begin to touch the detail a 1,500 word article in a major newspaper can. The power of the Internet changes all that.

The power of the Internet creates an open marketplace of ideas from which news consumers can ingest and even create their own news and information resources. One of the goals for my Contributr project is just that, make the communication between the public and a news organization easy for both parties so that both are more likely to interact and create even better news for the communities (and the world) that they serve.

If you’re interested in hearing more of my ideas on the future of journalism and the things that can be right now, subscribe to my RSS feed right here and always get the latest blog posts.

As always, comments are always open on this blog (although the first time you post I may have to approve it to make sure you’re not a spam robot) so join the conversation!

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