Online Reputation Management for Individuals: “”
(Via Online Marketing Blog.)
I’m a big proponent of online and personal branding, it’s one of those topics that you can talk on and on about, but not really accomplish much. If you’re new to the personal branding and online personality management arena, check out the blog post that I’m linking to up at the top of this post.
It covers a lot of the basic issues as to why you need to manage your online persona, and how to do it using free or mostly-free tools. It doesn’t take much, but doing just a little bit of in house ‘public relations’ on yourself is a good thing.
Surveys are now saying that over 65% of HR personnel and recruiters use the Internet to search and find information about potential hire, and yes I’m talking about searching Facebook and Google for you to see what you’re like.
I participate in a lot of social networking and other online sites where personal information about me is public, and much of that participation is planned and choreographed by me.
That’s not to say it isn’t true, but that it is certainly meant to put me in the best possible light.
One thing that I did recently not directly related to my own personal brand was to go ahead and register the .com versions of my siblings names. They aren’t using them now, but I’d hate for them not to have the chance to take advantage in the future when someone else grabs their NAME.com. Just something to think about!
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