I’ll start by saying that radio is not my native tongue. I’ve done some editing and producing work for a local NPR affiliate but not much else. That doesn’t mean that my comments should be discounted, just that some of these may already be out there and I’m just not aware of it yet.
Here are some ideas on how radio can gain listenership NOW.
- Less crazy-talking DJs, more content (be it music, news, or other)
- More local and hyper-local content. Broadcast from places where your listeners are. It’s not that difficult to stream back to the station via microwave, satellite, or web. Join the rest of the world in the trenches.
- Stream your content on the web, all of it. I may be able to have headphones connected to my laptop at work easier than I can have a radio sitting on my desk.
- Indie Radio. Need I say more? No offense to Cumulus, etc, but geez, a little local ownership every once in a while never hurt anyone too badly.
- Discussion boards and blogs on your site, your listeners are likely all interested in some of the same things, so play to hose interests and let them talk amongst themselves. You may be surprised at how articulate they really are.
What ideas do YOU have? Share them in the comments.
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