(Via dmiracle.)
I’ve blogged many times before about the lack of effective monetization for news organizations on the web. It’s not just news orgs that need better ads and monetization strategies, believe me, I’ve been there.
Many of the web sites I built and sold have been ad revenue based, and none of it was easy. Some of the sites that i’ve built over the years didn’t even make much money, but they sold for more than the sites that were making twice or more. Know what the difference was? Heart, the ones that sold high I had put more time into them and they had ‘meaning’.
The web isn’t just about making money and taking names, it’s about building relationships and networks now. This is what web 2.0 is really about. It’s about the people. People make the mashable web go round.
The blog post I’m highlighting here talks about relationships and conversations being worth more than than the revenue your site is supposed to generate as it relates to businesses.
Now I understand that The Man wants to make his or her money from web ventures, but relationships and conversations can, and do, bring much more to the table. By gaining respect and ‘friends’ in the social web you’re able to use those connections and real people to your advantage.
There’s nothing quite like getting real, honest feedback from people who actually visit your site and have something to say about it.
So as you’re launching the next big web venture remember that, money is important, but the relationships are just as important, and often more important than the revenue.
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