In case you didn’t know, I’ll be in Las Vegas Sunday-Wednesday for the NAB conference (National Association of Broadcasters). The Reynolds Journalism Institute at the Missouri School of Journalism is sponsoring my trip so that I can present Contributr to the masses. (Let’s hope Contributr is ready, more on that tomorrow!)
As I was looking through the available sessions trying to schedule myself into some I noticed a recurring theme, podcasting. Now I hate to rain on anybody’s parade but aren’t podcasts dead? Haven’t they been deemed not conversational enough?
I mean sure, we all are subscribed to a few in iTunes, but how often do you actually listen to one? Let alone actively look for more? I know I don’t. I’ve moved on, I’ve moved on to try to create and examine the semantic web. And podcasts just don’t fit into that strategy very well. They may not be static in location but they are certainly static in content. One you publish an episode to a podcast it just sits there… and people listen to it… but what else? What’s the extra step? … Well I just can’t seem to find it.
So you might imagine my disappointment when I am going through the NAB sessions schedule and see multiple sessions on podcasting each day, and only 2 or 3 sessions on ‘blogging’ total for the entire conference.
Is this where journalism is? Is this what the journalism folks think is hot? Haven’t they found Twitter, haven’t they found Facebook, haven’t they found that conversations are the latest and greatest things to hit the web?
Apparently not, and in my conversations with Jen Reeves it seems that the ‘industry’ is doomed to be 5-years behind as she puts it. Here I am creating wikis, blogging daily, coming up with user generated content solutions, enhancing new-media workflows, and creating conversations around my own life and here is the Journalism Industry just now trying to figure out podcasting.
There’s disconnect somewhere. That disconnect is what is holding back journalism and the news media in general, they’re not in touch with what consumers are using technology for.
As all of my recent blog posts do, I’ll link this one to my current job-search. There are quite a few journalism web content editor and producer jobs out there. Frankly, they’re almost a dime a dozen, news organizations realize they need to staff “the web” so staff “the web” they do. But where is the innovation? Where is the commitment?
Part of the struggle I have faced in my job search is that there’s plenty of work to be had out there, but very few newsrooms and very few news people “get it”. It takes more than just repurposing content from your printed newspaper or broadcast TV show onto the web anymore, that’s just not enough. People want to have conversations, they want to change, edit, manipulate, share, and copy your precious content. Are you willing to see what your public can do for you?
That’s the future of journalism. Don’t just talk to the public, let the public talk to you. If you “get it” email, call, IM, or @jdcoffman me. I’m listening, are you?