I was sent a link to this YouTube video earlier this week and just the opportunity to watch it. It’s a great example of how a fanatical user base can benefit your company and your content. The video is reporting over 1,200 views, and it didn’t cost Twitter anything.
When you engage your community and provide value people notice, and in an increasingly wired (wireless) world individual users have a voice. Now the decision becomes, do you want to use their voices as an asset in your business or push them elsewhere.
I’d argue that a healthy medium is probably best, although an engaged community based web site where
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