I had a great IM conversation last night with a podcast author regarding my post from a few days ago about the death of podcasting. He seemed to agree on many levels and was hoping for some advice because he’s feeling trapped in his current podcast network and not sure how to venture out on his own.
One thing that struck me in this conversation was that I didn’t mean to declare podcasts dead in the sense of being useless, they have a an excellent use as being a form of on-the-go media. What I don’t think is effective is having a podcast just for the purpose of having a podcast. A podcast on its own is lonely, and people want, and need context with their content.
In the semantic web context and conversation is even more important than it was 3 years ago when everyone decided that podcasts were the big thing. One newsroom that I work with has had a pod/vod cast in the works for 4 or 5 years and what I’m telling them now is that it’s probably not worth their time to try to play catchup and release them now, let’s just move on and work on something much more current like accepting public opinion and thoughts in an open forum on their web properties.
What spurred my post the other day was the abundance of “podcasting” sessions planned for NAB next week, if these news executives are just now learning about and thinking about implementing podcasts, then the public is going to suffer because the larger Internet world has moved on already.
If pod/vodcasting is an easy thing to implement within your existing organization and workflow by all means, start ‘casting! But if that process is going to be a long one and expend a lot of resources that could otherwise be directed toward more 2-way conversations with your community, then I think you should concentrate on doing that.
If you’ve made it all the way down here in the post you probably don’t need it, but here’s a summary: Podcasting is dead as a sole medium, it’s a one-way conversation and everything I’m seeing says that the public wants and needs 2-way communication with their news agencies to build trust and understanding. Pod/Vod casting makes a great complement to other tools but I don’t think it should be used on its own.