Facebook is the 900 pound gorilla in the room when it comes to consumer’s ideas about “social media” and “social networking”, So why doesn’t Facebook embrace that fact and have a conversation with their own community?
Sure, they’re want to be a public company, they’ve got thousands of employees, millions of dollars worth of bills, and a (shrinking) market cap to deal with. But really, why don’t they embrace the fact that they enable millions of people to communicate, share, and collaborate on a daily basis?
You don’t see Facebook posting to Twitter or Pownce, you don’t see Facebook responding to blog posts written about them, you don’t see Facebook reaching out to their community for feedback – well ok, they do a little bit, especially by way of support tickets – but none the less, what is it that prevents a social media company from truly being “social”?
If you ask me, a social networking company should be very visible in the social networking space, not just asuaging the egos of the Twitterati or leaking info to powerful blogs, but connecting on a personal level with the people who made them who they are.
What do you think, should “social media” companies be involved in “social media” and following their own best practices?