A long while back I asked my Twitter following to tell me what advice they would give to a news organization (or any company really) thinking about getting started on this platform. Here’s what they had to say:
- @ddmcd – “Don’t Twitter anonymously — identify real people with specific addresses.”
- @shawnr – “Tell them to NOT add their RSS feed to their Twitter stream — That’s one of my big annoyances with the Tweet…”
- @RockinPRGirl – “The most important thing they need to do is listen and interact with others. Just broadcasting is not going to work.”
- @Stacybond – “(1) Promote streams on the air (2) Send something out at least 3 times a day per station/twice if you’re a show (3) Use hostnames.”
I couldn’t agree more. What advice would you give?
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