I read several really good blog posts today that clearly articulate the power of location-based social networks for content providers, if you’re a brand marketer you need to be thinking through these issues. If you’re a public media institution, you should be experimenting with these tools.
Read these blog posts, then come back here:
- Why Your Brand Needs to be on Foursquare
- Foursquare Lets Brands Push Tips to Users
- Foursquare Launches Location Layers – This will be big
I believe that these technologies (not just Foursquare, but all the others as well) present a huge opportunity for local media outlet relevance. What better way to tell our story than to give it to users while it’s contextual in the real-world? No appointment TV, no appointment web, no discovery — just serendipity (well ok, a little discovery).
With the coming of location-based social networks and a new venue for ‘push’ marketing, we’re finally starting to see the convergence of our online lives with those of the real world. Don’t leave serendipity totally to chance.
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