When TV Listens To Its Viewers, Amazing Things Happen

April 28, 2008

I’ve spent quite a bit of time looking at ways news organizations can connect and interact with their viewership. This morning I was greeted by a basic, but excellent interaction on Good Morning America. 

I’ve got ABC turned on in my hotel room this morning for background noise and they ran a story about the upcoming issue of Vanity Fair which has some photographs of (Story here) scantily clad. Cyrus is a huge Disney made and owned child start at only 15. As always, the GMA web site is open to comments on stories, and they actively solicit “editorial” based feedback via email as well. 

It’s now 8am EDT and the original story aired no more than 30 minutes ago, there are already 150+ comments on the story from people pro and against the photos and dolling out advice. This level of immediate feedback and interaction is awesome! What’s more, just a few minutes ago the talking heads came back from a commercial break and spent 30 seconds discussing the comments they were seeing on their web site.

This interaction and online, and on-air has tremendous power, and I hope that it’s something your news organization is open to or considering doing.

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Posted by Jonathan | Filed Under Blog, Convergence Journalism, New Media 

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