4 News Companies Ally to Sell Ads on the Internet - New York Times
February 29, 2008 by Jonathan
4 News Companies Ally to Sell Ads on the Internet - New York Times
Gannett, Tribune, Hearst, and the New York Times company are joining forces to try to sell more advertising. And it couldn’t have come at a better time. This was release about two weeks ago but I didn’t get a chance to read into it further until now.
Basically, they’ve joined forces through a company called QuadrantONE which is providing a Google AdSense-ish experience where an advertiser can contact them, and place ads in news properties of each of those companies.
The focus of the agency is on local ads only, presumably to not step on the toes of the sales people at those organizations who acquire and foster the large national contracts.
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