links for 2008-03-16
March 16, 2008 by Jonathan · Leave a Comment
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I just joined this NING social network for journalists in the 21st Century.
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Beautiful, Beautiful fonts
Personal Branding Knowledge Is Still Just Beginning…
March 16, 2008 by Jonathan · 1 Comment
UMass Students Are Sucked Into the World of Personal Branding « Personal Branding Blog - Dan Schawbel: “Blog About Dan Schawbel Publications Press
I often read Dan Schawbel’s Personal Branding Blog for insight and tips on how to improve my own personal branding. You did realize that I have a personal brand didn’t you? 
I do in fact have a brand that is pretty apparent right here on JonathanCoffman.com. It’s one that encompasses my abilities to take new and in-the-pipe technologies and make them work in the real world, right now.
In the blog post that I’m linking to, Dan tells the story of a recent visit to the University of Massachusetts and how the student he talked to almost all were on Facebook, but very few had even heard of LinkedIn.
This really exemplifies the need for personal branding and social-media strategy to be a part of the final curriculum at our nation’s universities. These students know and understand how viral messages get spread, how to network online, and how to control how they look, but they don’t understand quite yet how to apply those skills to multiple outlets across the web.
For the last 2 years I’ve offered extremely cheap web hosting to my peers at the Missouri School of Journalism. What I offer them is 10 gigs of storage space, email, etc all for $20 per year. $28 if they want me to buy and manage their domain name as well.
It provides plenty of space and help for building a personal portfolio (which every grad needs) and it’s not going anywhere, I have too many personal and professional sites to just walk away from the web.
But here’s the real story: I’ve gotten several signups lately and I setup times to meet with each student who wants the deal to talk to them one-on-oine about how they want to use it and how I can help.
One actually emailed me last week saying she was going to have to wait to get a portfolio because ‘I’m saving up for Spring Break and I didn’t realize I could move my files around so easily.”
Well I’m sorry folks, but if you can spend $20 for a full year of online personal web presence, (2 or 3 drinks in Cancun for Spring Break of your senior year in college), you probably don’t need to be trying to get any job that would require an online portfolio or web presence.
Let’s just hope this particular person is smart enough to not post all of those crazy Cancun pictures to Facebook after the vacation.
This is just yet another example of why we need proactive education on social-networking and identity management. Firms like Google, Facebook, etc all have enormous amounts of data about US, and if you’re managing that information yourself, you’ve left yourself open to all kinds of abuse and inaccuracies.
Resume
January 19, 2008 by Jonathan · Leave a Comment
Click here to download a PDF version of my Resume.
Profile
Using my journalistic and inquisitive eye I’m able to generate new and exciting ideas for content delivery using new or existing frameworks. My ability to take new ideas and concepts and translate them in team and managerial style as well as communicate the technical feasibility and usage allows me to effectively lead and organize new communication initiatives.
Managerial
Product Manager, PBS Engage - Public Broadcasting Service - May 2008-Present
PBS Engage is the social-media initiative of the Public Broadcasting Service. As product manager, I create new ideas and ways for PBS corporate, and all 350 member stations across the country to use and participate in social media. Launching products, services, and tools that PBS could use allowed me to creatively enhance and build upon my ideas and research in social-media.
Web Editor/Reporter - KOMU-TV 8 - Aug 2005-Present
I produced unique online content on a daily basis, coordinated and produced multi-platform news presentations, as well as managed, and presented breaking news. In addition to the content generation and editorial roles, I worked to integrate the technical operations of the station to enhance their online presence.
Convergence Reporter/Editor - Columbia Missourian - Aug 2005- Dec 2007
I generated weekly feature story ideas and sources, coordinated and produced multi-platform news coverage and researched and analyzed data for extended news projects.
KBIA-FM, Columbia, MO - Aug 2005-Dec 2006
As a convergence reporter and editor I worked with reporters and producers to gather story ideas and sources, lead and coordinate story meetings. I also prepared and published packages and newscasts as podcasts.
Managerial Experience
Owner/Operator, Online Nursery - May 2006- Aug 2007
I founded this plant and seed company and grew it into an online mail-order company selling to retail and wholesale customers. I managed several employees, built the online ordering system, negotiated pricing with suppliers, and shipped over 3,000 live plants across the country.
ADA Assistant, Aug 2007-Present
As an assistant to the Americans with Disabilities Act Coordinator I worked with students and employees of the University of Missouri to ensure compliance with ADA rules and regulations. in addition, I researched and negotiated solutions for disabled persons affiliated with the University.
Education
Missouri School of Journalism, BJ May 2008, Convergence Journalism with an emphasis in Broadcast and Online Media. Minor in Sociology.
Jonathan’s Twitter Updates for 2008-01-03
January 3, 2008 by Jonathan · Leave a Comment
- I ate at an authentic Vietnamese restaurant tonight… DELICIOUS! #
- Been awake for a while, watching News morning shows, makes me angry though #
- Hiring some researchers, gotta love college students who need money! #
- Checking out some online editor/producer jobs on the web #
- @newmediajim no Iowa for ya? #
- @newmediajim have fun, I bet you’re glad to be home from TX too #
- I’m starting my big job hunt, would you guys read a blog about a college grad looking for a media job? #
- Surfing the web for a while. #
Jonathan’s Twitter Updates for 2007-11-25
November 25, 2007 by Jonathan · Leave a Comment
- I’m Sedalia mo switcing cars headed to Columbia #
- My Tigers are kicking some ku. Butt. #
- Safe at home watching the MU v KU game and very happy about it! #
- Hold that lead Tigers!! #
- and the tigers win!! #
- And that my twitter friends is why we gave college football GO TIGERS! #
- Awake, thinking if in going to eat this week I need to go to the grocery #
- At Macys man I’d love to get some pants and shirts #
- Taking someone furniture shopping for a bit. I get free lunch out of the deal yay! #
- headed home after errands #
Macs rule in university classrooms - Lost Remote TV Blog
October 15, 2007 by Jonathan · Leave a Comment
Macs rule in university classrooms - Lost Remote TV Blog
I’m slightly offended by the negative comments regarding the Missouri School of Journalism’s deal with Apple Inc. Yes, the faculty all get Apple laptops every couple of years, and the newsrooms get free gadgets to test and use for journalism purposes… but honestly, is it such a bad thing to make sure your students have the tools and resources they need to succeed in an ever-more competitive journalism marketplace?
There are still hundreds of college students graduating from the Jschool’s print program, many of which don’t understand nor have a desire to learn how the web is going to impact their lives and their jobs… This is not a good thing.
The Missouri School of Journalism is considered the world’s first and finest school of journalism in the world, and they’re taking big steps to make sure their students are prepared… part of being prepared means they need the tools to be able to create journalism in new and exciting ways, is it their fault that Apple already has those solutions readily available and accessible? I think not.
Unified Reporting?
October 10, 2007 by Jonathan · Leave a Comment
I’m currently working on a project that pulls together the news resources of three very different newsrooms. All in the name of total 2008 election coverage. This all sounds great, and it’ll out alright, but until we get to the point of having a soft-launch I’m not going to be happy!
Among everything else that I have going on right now, this one is a serious time drain. Getting three separate newsrooms to agree on anything you’d think would be the hard part…. oh no…. our current problem is that no one is willing to voice an opinion, what happened last time we tried to do this is that no one said anything until the project launched, then they all had their opinions and didn’t like what they saw.
Here’s what we’re working with:
-A newspaper who has internal strife and management issues. They are worried about their print product, and their web product. They’ve declared themselves a ‘web first’ newsroom, do they know what that even means? My Magic 8-ball says “signs point to no”. There are serious cultural issues at work here, none of which will be fixed by the time we have to launch our election site. (did I mention this small-town newspaper has over 200 reporters, mostly college students working for free?)
-A radio station that is a very solid news organization and an NPR affiliate, of the newsrooms, these people are the most willing to try. They may not have a ton of staff like the newspaper or TV station, but they have heart. I’m not so much worried about this newsroom, they know how to crank out content.
-A TV station with management who doesn’t support the online product. Now this is the newsroom I’m most familiar with, and also the 2nd most worrisome of the organizations involved. They have no money, essentially one paid staffer who’s in charge of new-media operations, and they’re not willing to expend any more resources on the election coverage. In just those three sentences, there are at least 5 deadly mistakes being made. This is what I’ve been trying to brainstorm on ways to fix, I’ll be blogging in the coming days (hopefully) more about this newsroom and the challenges they face.
So essentially, I’ve got three newsrooms, who honestly don’t know how to treat the web right, all trying to develop a web exclusive huge conglomerate of convergence journalism goodness.
Think on that for a while, because I’ve got to go to work!
My Facebook Review
August 24, 2007 by Jonathan · Leave a Comment
Facebook is the ubiquitous and most trafficked social networking site out there right now. It began as an alternative to the traditional college “face book” and has evolved into something even bigger and more grand.
Despite the tremendous growth, Mark Zuckerberg, the founder, still refuses to sell his company to any of the major players who have offered (rumors have it that Google, Yahoo, and FOX had all put in bids at one point)
I’m a user of Facebook and frequently check it when I have spare time. The current problem with the application is that they have opened up the development to anyone who wants to write some code. While this sounds great and certainly brings attention to the open source arena, it has complicated things, and that isn’t a good thing.
Forcing the Armed Forces
December 4, 2005 by Jonathan · Leave a Comment
http://columbiamissourian.com/news/story.php?ID=17352 Neat idea to include a rural sociologist in the sourcing for this story on armed forces recruiting. The rural focus of the story was a good tactic in this case. The college bonus is bogus, just my opinion and I can’t say that its a very fact-based one at that. I always was skeptical of the military paying for college as if they would say “sure we’ll pay for all it, if you can survive all these insurgents shooting at you day and night”. Phwah! I remember in high school when recruiters would call. I hung up on one once. I didn’t even consider a military career and still wouldn’t. Just not my thing. I belong in a place where there aren’t people shooting and hating each other (hmm, so maybe detroit isn’t for me).
Farewell Facebook
November 2, 2005 by Jonathan · Leave a Comment
I doubt that too many college students will take a story like this seriously but it brings to light the discussion we had in class a couple of weeks ago about Facebook and privacy issues. I feel like the story is a little all over the place, it goes from privacy, to employers using it, to sororities, then back again to privacy. It really isn’t all that bad of a story and it is probably about time the Missourian got on the Facebook bandwagon. It has been national news for quite some time now but the privacy issues are new I suppose.
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