Top 3 Twitter Tips
November 18, 2008 by Jonathan · 1 Comment
Whenever I tell someone that I work in social media (and explain to them that social media is things like blogs, wikis, Twitter, Facebook, etc) they almost always come back and ask me what Twitter is and why someone would use it.
I’ll save that post for another day (although I’ve written about it before, try searching my blog to find Twitter posts, there are a lot of them).
If you understand what Twitter is, here are my Top 3 Tips for better Twittering:
- Don’t try to read every single tweet — Twitter messages — that the people you follow send, it gets overwhelming very quickly.
- Reply to others early and often, it build good will and you’ll get more from the Twitter experience this way.
- Search for conversations you may be interested in and join-in! — use Twitter Search to search by topic.
If this wasn’t a “Top 3″ what tips would you share? There are a lot of different ways to Tweet, and this is only one way to do it.
Hurricane Ike Media Review: KHOU.com
September 15, 2008 by Jonathan · 1 Comment
Among the Houston based local media scene, KHOU is a solid contender and very popular station. Like the other local network affiliates they had “wall to wall” coverage on-air and online. Their broadcast transmission was also being streamed live online.
I do want to preface each of these reviews with the web technology or content management system (CMS) these media outlets are using.
The CMS decision a media outlet chooses (often a business decision more than a content decision unfortunatey) has a great effect on what they’re able to do without trying extra hard and breaking out of the confines of the particular system they’re using.
KHOU.com is a Belo station, using a custom built CMS common to Belo owned television stations.
KHOU unfortunately had one of the least informative web sites of the Houston market. Their site was predominently weather based, very important information during a hurricane no doubt! However, after the storm passed through their area it seems no changes were made.
What I’m seeing across most of the media web sites in Houston is that shortly after 11 am Saturday morning they switched gears from weather related focuses to breaking news mode, presenting information on recovery and rebuilding.
As of Sunday afternoon KHOU was still predominantly showing weather information on their web site, with news updates further down the page.
The Good:
- Weather maps and information very clear and easy to read, constantly updated
- A Blog with updates being sent very quickly. They were writing short, concise updates quite often. This is what emergency based news should be. The screenshot below shows the blog at one point Sunday afternoon.
The Bad
- Very little user interaction, comments were open on the blog but the barrier to entry was too high. The blog was not linked prominently on the homepage and it took me several minutes to find.
- KHOU was taking advantage of a PHPbb discussion board. These boards were getting fairly consistent traffic and served their purpose of creating conversations. One problem I encountered was that the boards required registration, however the links to the registration form was buried at the bottom of the page. Also, the system would let me get so far as to hit Submit for a comment before giving me an error saying I had to be registered.
- User generated content was minimal and hard to find throughout the site. There were solicitations to send in photos and videos on the KHOU homepage, however it was not
- The station’s official Twitter stream was a purely one-way road, the opposite of the spirit of Twitter and online conversation. KHOU was simply automatically piping in the latest headline from their site. They did not have any profile information entered, and had no avatar (profile image)
Overall, it’s unfortunate that that user experience around Hurricane Ike on this particular web site was so poor.
–
This post is part of the Hurrricane Ike Media Review series by Jonathan Coffman. I welcome your comments below.
Why I’d Make A Good Social Media Club Board Member
July 14, 2008 by Jonathan · Leave a Comment
—Please Vote For Me, Jonathan Coffman for Social Media Club Board Member by clicking here (voting is open until Thursday —
I’ll try to keep this post short and sweet, but I wanted to take a moment to introduce myself and my ideas for the SMC.
If you weren’t already aware, I am a candidate for the final open seat on the founding Board of Directors of the Social Media Club. The SMC is a national non-profit organization that is working toward standarization, simplication, and openness in social media.
Members include people like me who live, work, and breathe social media professionally as well as people who support the ideas of an open and inviting social media landscape. I’ve been a member since about a month after they opened their (online) doors.
As someone who understands and works in and with social media daily for a major media company, and as someone who supports and honestly believes in an open and safe Internet I would greatly appreciate the opportunity to assist this great organization in getting off the ground.
My current employer is PBS, also a non-profit with beliefs above and beyond most American media brands. While I work each and every day to spread and enhance social media adoption and usage across the system I also devote a large amount of my personal time to research and participate in conversations surrounding the best practices and most inclusive ways to foster online community building. Here at my personal website I publish and evangelize my own personal beliefs outside of my professional capacity.
Social media is more than a job for me, it’s a way to look at world. My vision is for a social media landscape that we don’t even have to call social-media. Social media should become as ubitquitous as the Internet itself.
My vision and passion for social-media and online communities is why I’d love to assist and be a part of the Social Media Club. I feel like I can bring a lot to the table for them and help to not only evangelize current and emerging standards, but also serve as a beacon to newcomers in this exciting time.
Please feel free to contact me via any method that’s efficient for you and I will gladly answer any questions or clarify any information.
Learn To ‘Social Media’
June 22, 2008 by Jonathan · Leave a Comment
Since I work in social-media I see it everyday, some people get it, and some people don’t. Building social-media isn’t a one-time thing. It takes time to find conversations, to build reputation, and learn the best ways to share your knowledge with the world.
Here’s the thing, social media isn’t going anywhere. It’s here to stay. Now it may not always be in the same form that it is right now but it’ll be here.
As one of my final projects at the Missouri School of Journalism in the Convergence Journalism department I wrote up some tip sheets on personal branding, and some of the basics of social-media. Take a look at the Lessons In Social Media series and let me know what other topics you think people who are just beginning to “get it” need to know!
Here are the posts I have up right now:
- The Basics of Managing Your Online Identity
- Social Networking Quick Tips
- How To Get Hired Using Social Media
- Google Alerts For Personal Branding Management
- More to come!
The Basics of Managing Your Online Identity
June 22, 2008 by Jonathan · Leave a Comment
As social-media spreads and becomes even more ubiquitous you need the tools to manage and control your personal identity and reputation online. Use the the following 10 steps to enhance your toolset.
- Buy yourname.com Even if you don’t plan to start a blog or build a web site immediately, you should own your own domain. Having a single point on the web for authoritative information about yourself is key to managing your online identity. I recommend buying domains from GoDaddy (it’s only $8 a year!)
- Set up Google Alerts for your name.
- Google your name (or for a more proactive approach, set up a Google Alert for your name)
- Make a list of all the places where you have content on the web, discussion boards, chat rooms, blogs, news websites, comments, etc. All of this content is traceable back to you, make sure it reflects your online identity goals.
- Decide what social-networking sites you are going to spend more time on than others, also look at what an appropriate amount of conversation and information is acceptable at each site.
- Monitor what images, messages, and spam are hitting your social-networking site profile pages. Have a MySpace? Delete the spam from your wall. Have Facebook? Untag yourself from questionable photographs or ask the poster to take them down. And certainly if you have photos or messages in any of your social-networking sites that don’t fit well with your online identity goals, take them down or delete them.
- Don’t delete your social networking accounts! Having a presence on the web isn’t a bad thing, just make sure that the information available puts you in a positive light.
- Read and comment on blogs. This should probably be higher up in my list, but participating in the numerous conversations happening at any given moment is a huge opportunity to meet new people, gain knowledge, and share knowledge which is what social-media is all about.
- Give back what you take in. If you learn something online, spread it around. Share the love, both in the form of links, emails, instant messages, etc. If you appreciate what someone is doing let them know.
- Each of us has our own set of skills and knowledge, you know things that others don’t. It isn’t difficult to reach out and connect with others who have similar knowledge, or who know more than you. Find those people and connect with them. Social media isn’t social without you.
Managing your online identity takes some time when you’re just starting out, but it’s worth it in the end when you have networks and connections with people you never knew existed. The sharing and the knowledge and the conversations that happen each day are amazing, and if you’re a part of it, your online identity will prosper.
Twitter, A Journalist’s Best Friend
April 25, 2008 by Jonathan · 2 Comments
Here’s a little nugget and inspiration I’d love to get some feedback from the masses on:
How I Exercise My Mind
April 23, 2008 by Jonathan · Leave a Comment
Because I’m constantly connected to real people as well as the Internet it can be difficult sometimes to keep your mind sharp and on focus. I’m not perfect in that regard, that’s for sure. But I do try to keep a fairly clean calendar with important events and conversations.
In addition to my email and calendar practices I also do some other things to try to stay ahead of my mind. For instance, I regularly check my RSS reader to stay current on news and information in topic areas that I’m interested in.
But staying sharp isn’t just staying organized, I also try to get out and walk or run several times a week. I’m not always successful but I do certainly feel a lot better about my workload, stress, and well being after being physically active.
My Nintendo DS also helps to keep me on top of my game, I enjoy taking a quick break now and again to play some Brain Age, or Big Brain Academy. The DS is the first video game system that I’ve purchased in quite a while (although the Wii is awful fun to play if someone else has the equipment).
Ok so this post actually ended up being shorter than you might think, what things to do you do in order to stay sharp and focused?
On Email Organization
April 22, 2008 by Jonathan · 1 Comment
For the last month or so I’ve been on a rampage, an email rampage. I haven’t quite hit Inbox Zero but inbox 30-40 suits me well actually. Here’s what I’ve done:
- I now have only 2 visible email addresses, Gmail and my @jonathancoffman.com mail. Those other addresses (.Mac, Yahoo!, Mizzou, and my secondary Gmail) all now get picked up by my primary Gmail account, this way I only have two inboxes to check, and hopefully by responding to those with only one address I gradually get fewer and fewer messages going to those other addys.
- Combining the last two addresses, my primary gmail and my domain email isn’t yet feasible. I can’t quite take myself down to that level yet. Because they’re used for two very different purposes (personal and professional) the use cases will remain mutually exclusive for the time being.
- The downside to still having two inboxes: two sets of gmail tags/folders. My domain email is handled by GoogleApps (which I love by the way), so for now I have two identical but disconnected sets of tags.
- Account and Login Information
- Banking
- Bills
- Blog Conversations
- Contributr
- Current Projects
- Pipeline Projects
- Coupons and Discounts
- Job Hunting
- Journalism School
- Newsletters
- Personal (family)
- Private Betas
- Product Orders
- Service Orders
- Require followup
- Servers and Hosting
- Social Media
- Travel
- URGENT
A Personal Update
April 19, 2008 by Jonathan · 1 Comment
Today’s post has two different themes, 1) a change in blog format and 2) my job search.
I wanted to start out by saying that I’ve changed the way things work on here a little. After getting several emails, I re-evaluated having my Twitter updates archive to my blog. I’ve decided that there isn’t very much value derived from having those posts reposted here.
This blog and my Tweets fill very different needs and have very different value. I have decided that while having a searchable archive of my Tweets here was nice for me, it really wasn’t providing very much value to you, my valued readers. I’ve disabled the cross-posting of Tweets on this blog until a better solution crops up.
In the meantime, be sure to Follow me on Twitter. About two weeks ago I hit 300 followers on Twitter and am now proud to be followed by nearly 350 people. Thank you so much for your support and I hope that you enjoy the insight and knowledge that I share with the community.
On another personal note, you may have noticed that my blogging has been inconsistent as of late. This is a short-term situation and I hope to resume normal daily posting very soon. As you know, I’ve been actively seeking full-time employment, and looking is nearly a full-time job. Normally I would be writing daily and scheduling posts a day or two ahead of schedule about ideas, thoughts, and conversations happening. However, I don’t want to jeopardize any of the opportunities coming down the pipe.
I’ve already had to make some tough decisions, and there will be no shortage of more difficult decisions for at least the next several weeks. As I make those decisions and finalize plans, I will post some information from the numerous conversations I’ve been having with wonderful people across the country on the future of information and knowledge distribution (formerly known as the news business).
If you haven’t already, I’d like to invite you to subscribe to my blog via email by using the form in the right-side column or by adding my RSS feed to your feed reader.
When A Podcast Isn’t Just A Podcast
April 10, 2008 by Jonathan · Leave a Comment
I had a great IM conversation last night with a podcast author regarding my post from a few days ago about the death of podcasting. He seemed to agree on many levels and was hoping for some advice because he’s feeling trapped in his current podcast network and not sure how to venture out on his own.
One thing that struck me in this conversation was that I didn’t mean to declare podcasts dead in the sense of being useless, they have a an excellent use as being a form of on-the-go media. What I don’t think is effective is having a podcast just for the purpose of having a podcast. A podcast on its own is lonely, and people want, and need context with their content.
In the semantic web context and conversation is even more important than it was 3 years ago when everyone decided that podcasts were the big thing. One newsroom that I work with has had a pod/vod cast in the works for 4 or 5 years and what I’m telling them now is that it’s probably not worth their time to try to play catchup and release them now, let’s just move on and work on something much more current like accepting public opinion and thoughts in an open forum on their web properties.
What spurred my post the other day was the abundance of “podcasting” sessions planned for NAB next week, if these news executives are just now learning about and thinking about implementing podcasts, then the public is going to suffer because the larger Internet world has moved on already.
If pod/vodcasting is an easy thing to implement within your existing organization and workflow by all means, start ‘casting! But if that process is going to be a long one and expend a lot of resources that could otherwise be directed toward more 2-way conversations with your community, then I think you should concentrate on doing that.
If you’ve made it all the way down here in the post you probably don’t need it, but here’s a summary: Podcasting is dead as a sole medium, it’s a one-way conversation and everything I’m seeing says that the public wants and needs 2-way communication with their news agencies to build trust and understanding. Pod/Vod casting makes a great complement to other tools but I don’t think it should be used on its own.
-
OtherProfiles
