The Week Ahead: Reviews of the Media Response to Hurricane Ike
September 14, 2008 by Jonathan · 2 Comments
All next week I’ll be walking you through the online and on-air media response of both the national and Houston based media. As opposed to most national disasters I actually have a personal connection to this one with my family living in Missouri City, Texas, a Houston suburb. I currently live and work in the Washington DC area.
My perspective and reviews of advanced media efforts in the wake of Hurricane Ike will come from that of someone who does have a personal interest in the coverage but who also works for a major media company trying to make information distribution a more personal experience for the consumer.
There have been some winners, and some losers in the first 24 hours of “wall-to-wall” hurricane coverage and I’ll walk you through both sides. If you don’t already subscribe to my RSS feed, be sure to do so now.
We’ll see how things go this week, but right now my plan is for one to two posts daily. Each focusing on a different media outlet and the things they’re doing right as well as what they should consider improving.
If you have any questions or comments, my comments form is always open and email is a great way to get a hold of me.
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This post is part of the Hurrricane Ike Media Review series by Jonathan Coffman. I welcome your comments below.
Time For A Comeback (I’m renewed, refreshed, and ready to blog)
September 1, 2008 by Jonathan · 1 Comment
It’s been way too long since I last posted to my blog here. For that, I apollogize. It seems (and I plan to analyze this a little more later this week) that the more I Twitter and micro-blog, the more my full blog suffers. I’ve effectually decided to put my site and blog on hold, because of the immense value I get out of Twitter.
We live in such a crazy world don’t we!? My lack of blogging on my blog-proper isn’t for lack of topics and interest, live has just been crazy after moving to a new state, taking on a new job (which I love) and all of the associated things needing my attention.
In the time since I last blogged, a lot has changed in technology and social media. I’m here to help guide you through that. Come back soon, to read what I have to say and be sure to subscribe to the RSS feed, or Feedburner Emails there in the sidebar of the blog.
PS: I recorded a little welcome back video today with my Flip camera.
Google Alerts for Personal Branding Management
June 22, 2008 by Jonathan · 1 Comment
Googling yourself isn’t just for padding your ego, it should become a vital part of your online identity. Since so many of the world’s search queries go through Google in one way or another, knowing what information Google knows about you is more important than ever.
Below you’ll find the basic, quick, and easy steps to start tracking your online identity through Google Alerts
1) Visit Google Alerts
2) Type your search term into the form field
3) Select what type of content types you would like to be alerted about. Typically you should select Comprehensive so that you are notified of any content regardless of format.
4) Select how often you would like to receive notices, depending on your plan of action a digest of all hits once a day may be enough, or for a proactive approach select As It Happens.
5) Type in your email address and click the Create Alert button.
6) If you aren’t signed in to a Google Account you will be asked to confirm your email address by clicking on a verification link that Google sends you.
If you have a Google Account you’ll be able to edit, change and view all of your alert subscriptions in one place. Signing up for alerts will help you see what content you create is being picked up by Google’s spiders as well as what the blogosphere and other people are saying about you or your company.
Signing up for alerts and knowing what content is out there is a big step, however you also need to plan on how to handle both positive and negative items as they come through.
The Basics of Managing Your Online Identity
June 22, 2008 by Jonathan · Leave a Comment
As social-media spreads and becomes even more ubiquitous you need the tools to manage and control your personal identity and reputation online. Use the the following 10 steps to enhance your toolset.
- Buy yourname.com Even if you don’t plan to start a blog or build a web site immediately, you should own your own domain. Having a single point on the web for authoritative information about yourself is key to managing your online identity. I recommend buying domains from GoDaddy (it’s only $8 a year!)
- Set up Google Alerts for your name.
- Google your name (or for a more proactive approach, set up a Google Alert for your name)
- Make a list of all the places where you have content on the web, discussion boards, chat rooms, blogs, news websites, comments, etc. All of this content is traceable back to you, make sure it reflects your online identity goals.
- Decide what social-networking sites you are going to spend more time on than others, also look at what an appropriate amount of conversation and information is acceptable at each site.
- Monitor what images, messages, and spam are hitting your social-networking site profile pages. Have a MySpace? Delete the spam from your wall. Have Facebook? Untag yourself from questionable photographs or ask the poster to take them down. And certainly if you have photos or messages in any of your social-networking sites that don’t fit well with your online identity goals, take them down or delete them.
- Don’t delete your social networking accounts! Having a presence on the web isn’t a bad thing, just make sure that the information available puts you in a positive light.
- Read and comment on blogs. This should probably be higher up in my list, but participating in the numerous conversations happening at any given moment is a huge opportunity to meet new people, gain knowledge, and share knowledge which is what social-media is all about.
- Give back what you take in. If you learn something online, spread it around. Share the love, both in the form of links, emails, instant messages, etc. If you appreciate what someone is doing let them know.
- Each of us has our own set of skills and knowledge, you know things that others don’t. It isn’t difficult to reach out and connect with others who have similar knowledge, or who know more than you. Find those people and connect with them. Social media isn’t social without you.
Managing your online identity takes some time when you’re just starting out, but it’s worth it in the end when you have networks and connections with people you never knew existed. The sharing and the knowledge and the conversations that happen each day are amazing, and if you’re a part of it, your online identity will prosper.
How To Get Hired Using Social Media
June 22, 2008 by Jonathan · Leave a Comment
I was lucky enough to know and be on the bleeding edge of social-networking when it began several years ago. I also spent a lot of time cultivating and contributing to my online identity and making connections with people online. The good news is that you don’t have to be an early adopter, or an Internet wiz to get hired using social media.
Looking for a job isn’t easy, and it can be very frustrating. Social media can help, but it’s not a replacement for old fashioned phone calls, emails, and letters. When I graduated from the Missouri School of Journalism I had multiple job offers, and the best of those offers were ones that I came across or was a candidate for because of social media.
For some time, I had been Twittering, Facebooking, and Blogging. I spent money to make sure my blog looked good. I spent hours finding interesting people on Twitter. I stayed up late when I should have been doing other things honing in my online portfolio. And you know what? It all paid off.
One job offer came from a person who followed me on Twitter for two months and noticed that I was talking with increased frequency about finding a job. A couple phone calls and emails later, I was interviewing and had an offer before I got home from visiting.
The other job offer from social-media crossed platforms, I knew the person who knew about a job, but we follow each other on Twitter, and are Facebook friends. Again, my talking about finding a job was seen by this person and I got a Facebook message about openings where she worked. It just so happened that this job was a perfect fit, I got the offer, and took it.
In two paragraphs I just explained how I got a job using social media, but that’s not incredibly useful is it? To help with that, here are my tips and suggestions on finding a job using social-media.
- Put your portfolio and resume online. This is more important than you realize. You’ve just in an instant opened up your resume and portfolio of work to the millions of people online. Now you just need to help people find it.
- Sign up for Twitter and find some people with similar interests to tweet back and forth with. You’ll quickly understand by looking at some of the so called Twitterati how useful and powerful this service is. After you sign up for an account “follow” @chrisbrogan, @guykawasaki, and @scobleizer the three of them have thousands of followers already and actively tweet throughout the day and night. A lot can be learned by example.
- Start a blog. This is a GREAT way to show off your knowledge and skills. This doesn’t have to be complex, start it off on Blogger or Wordpress.com if you want (although I would highly suggest putting wherever you portfolio and resume is). Write one or twice a week at first about what you’re working on, what you’re thinking about (that relates to your job ambitions), and your goals. Some of the best job related feedback I got was on my blog by people emailing and commenting when I wrote a post about “My Ideal Job”.
- Drive traffic to your online portfolio and resume. Do this by putting links on your Facebook page, in your Twitter profile, putting it in big type at the top of your paper resume, and by having it on ALL correspondence online and off. You never know where emails or resumes may get forwarded, and if your online portfolio is linked right there for easy access it makes a world of difference.
- Make It Personal. This is your job hunt, and it’s not going to be easy, but by taking advantage of the basics of social-media your job hunt can expand beyond the traditional into the extraordinary. Social media doesn’t work unless you’re human and make it personal. Being professional and sharing ideas is going to increase your credibility, but not including personal moments will exclude you from the conversation.
Why Life Has Been Crazy: My Huge Job Announcement
May 23, 2008 by Jonathan · 3 Comments
Over the last few weeks I’ve been dropping hints on Twitter, but it’s about time I just came out with it. I’ve accepted a position at the Public Broadcasting Service. In case you’ve been wondering why the big move and road trip from Missouri to Washington DC was happening, that’s why.
I’m joining the ranks of those working full-time on social-media. Social media is such a huge part of the Internet now, and it’s not going anywhere and I’m here to make sure of that!
My title and job at PBS is Assistant Product Manager for PBS Engage. PBS Engage is the social media initiative funded by grants from the Ford Foundation and the Knight Foundation to get people to engage and connect with all of the great content that PBS distributes (like the awesome new series Carrier!).
The PBS Engage team is only a handful of people and the fate of social media is in our hands! 
Well ok, social media isn’t going anywhere regardless of whether or not we’re pushing for it, but I can dream right?
Feedback and response to Engage has been tremendous already with tons of comments on the Engage Blog, and lots of Twitter followers across PBS shows and communities.
At PBS I’ll be working with some really brilliant minds to come up with new ways of enabling participation, engagement, and conversation based around PBS content across the country. In addition to thinking of great ideas, we’re also building social tools to make things like social-networking even easier for PBS viewers regardless of the distribution channel used.
I’m really excited to be joining the PBS family here in the Washington DC area and am looking forward to seeing all of the progress we make in the next year.
With this new position I’ll be relying on YOU even more than before, so keep those @jdcoffman’s, dms, emails, and Facebook messages coming. Without YOU, there is no social-media.
When TV Listens To Its Viewers, Amazing Things Happen
April 28, 2008 by Jonathan · Leave a Comment
I’ve spent quite a bit of time looking at ways news organizations can connect and interact with their viewership. This morning I was greeted by a basic, but excellent interaction on Good Morning America.
I’ve got ABC turned on in my hotel room this morning for background noise and they ran a story about the upcoming issue of Vanity Fair which has some photographs of Miley Cyrus (Story here) scantily clad. Cyrus is a huge Disney made and owned child start at only 15. As always, the GMA web site is open to comments on stories, and they actively solicit “editorial” based feedback via email as well.
It’s now 8am EDT and the original story aired no more than 30 minutes ago, there are already 150+ comments on the story from people pro and against the photos and dolling out advice. This level of immediate feedback and interaction is awesome! What’s more, just a few minutes ago the Good Morning America talking heads came back from a commercial break and spent 30 seconds discussing the comments they were seeing on their web site.
This interaction and discussion online, and on-air has tremendous power, and I hope that it’s something your news organization is open to or considering doing.
Twitter, A Journalist’s Best Friend
April 25, 2008 by Jonathan · 2 Comments
Here’s a little nugget and inspiration I’d love to get some feedback from the masses on:
How I Exercise My Mind
April 23, 2008 by Jonathan · Leave a Comment
Because I’m constantly connected to real people as well as the Internet it can be difficult sometimes to keep your mind sharp and on focus. I’m not perfect in that regard, that’s for sure. But I do try to keep a fairly clean calendar with important events and conversations.
In addition to my email and calendar practices I also do some other things to try to stay ahead of my mind. For instance, I regularly check my RSS reader to stay current on news and information in topic areas that I’m interested in.
But staying sharp isn’t just staying organized, I also try to get out and walk or run several times a week. I’m not always successful but I do certainly feel a lot better about my workload, stress, and well being after being physically active.
My Nintendo DS also helps to keep me on top of my game, I enjoy taking a quick break now and again to play some Brain Age, or Big Brain Academy. The DS is the first video game system that I’ve purchased in quite a while (although the Wii is awful fun to play if someone else has the equipment).
Ok so this post actually ended up being shorter than you might think, what things to do you do in order to stay sharp and focused?
On Email Organization
April 22, 2008 by Jonathan · 1 Comment
For the last month or so I’ve been on a rampage, an email rampage. I haven’t quite hit Inbox Zero but inbox 30-40 suits me well actually. Here’s what I’ve done:
- I now have only 2 visible email addresses, Gmail and my @jonathancoffman.com mail. Those other addresses (.Mac, Yahoo!, Mizzou, and my secondary Gmail) all now get picked up by my primary Gmail account, this way I only have two inboxes to check, and hopefully by responding to those with only one address I gradually get fewer and fewer messages going to those other addys.
- Combining the last two addresses, my primary gmail and my domain email isn’t yet feasible. I can’t quite take myself down to that level yet. Because they’re used for two very different purposes (personal and professional) the use cases will remain mutually exclusive for the time being.
- The downside to still having two inboxes: two sets of gmail tags/folders. My domain email is handled by GoogleApps (which I love by the way), so for now I have two identical but disconnected sets of tags.
- Account and Login Information
- Banking
- Bills
- Blog Conversations
- Contributr
- Current Projects
- Pipeline Projects
- Coupons and Discounts
- Job Hunting
- Journalism School
- Newsletters
- Personal (family)
- Private Betas
- Product Orders
- Service Orders
- Require followup
- Servers and Hosting
- Social Media
- Travel
- URGENT
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