links for 2008-06-19

June 19, 2008 by Jonathan · Leave a Comment 

links for 2008-03-16

March 16, 2008 by Jonathan · Leave a Comment 

Nielsen - Word-of-Mouth the Most Powerful Selling Tool

October 12, 2007 by Jonathan · Leave a Comment 

Nielsen - Press Release: Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey

Everything I’ve been working on in the past 4 years isn’t all for naught! Neilsen released this study a couple days ago and it’s extremely interesting. I highly recommend you check it out. Essentially they’ve taken real life data and figured out that word-of-mouth is the most powerful recommendation engine… which is wonderful because with all the social- applications we’re building… that’s a form of word-of-mouth.

In fact, my word of mouth has a much longer reach now than it ever has before! My has the potential to reach millions of people in a few instances by way of the various places where it gets posted and syndicated. This is truly amazing.

Something else that makes me very happy is that these social and new- applications appear to be gaining strength in which makes all of this work that so many people are doing even more credible and important.

I’m very interested in seeing more data and research done on this type of subject, if you know of anything PLEASE send me an of post a comment!