Personal Branding Knowledge Is Still Just Beginning…
March 16, 2008 by Jonathan · 1 Comment
UMass Students Are Sucked Into the World of Personal Branding « Personal Branding Blog - Dan Schawbel: “Blog About Dan Schawbel Publications Press
I often read Dan Schawbel’s Personal Branding Blog for insight and tips on how to improve my own personal branding. You did realize that I have a personal brand didn’t you? 
I do in fact have a brand that is pretty apparent right here on JonathanCoffman.com. It’s one that encompasses my abilities to take new and in-the-pipe technologies and make them work in the real world, right now.
In the blog post that I’m linking to, Dan tells the story of a recent visit to the University of Massachusetts and how the student he talked to almost all were on Facebook, but very few had even heard of LinkedIn.
This really exemplifies the need for personal branding and social-media strategy to be a part of the final curriculum at our nation’s universities. These students know and understand how viral messages get spread, how to network online, and how to control how they look, but they don’t understand quite yet how to apply those skills to multiple outlets across the web.
For the last 2 years I’ve offered extremely cheap web hosting to my peers at the Missouri School of Journalism. What I offer them is 10 gigs of storage space, email, etc all for $20 per year. $28 if they want me to buy and manage their domain name as well.
It provides plenty of space and help for building a personal portfolio (which every grad needs) and it’s not going anywhere, I have too many personal and professional sites to just walk away from the web.
But here’s the real story: I’ve gotten several signups lately and I setup times to meet with each student who wants the deal to talk to them one-on-oine about how they want to use it and how I can help.
One actually emailed me last week saying she was going to have to wait to get a portfolio because ‘I’m saving up for Spring Break and I didn’t realize I could move my files around so easily.”
Well I’m sorry folks, but if you can spend $20 for a full year of online personal web presence, (2 or 3 drinks in Cancun for Spring Break of your senior year in college), you probably don’t need to be trying to get any job that would require an online portfolio or web presence.
Let’s just hope this particular person is smart enough to not post all of those crazy Cancun pictures to Facebook after the vacation.
This is just yet another example of why we need proactive education on social-networking and identity management. Firms like Google, Facebook, etc all have enormous amounts of data about US, and if you’re managing that information yourself, you’ve left yourself open to all kinds of abuse and inaccuracies.
Jonathan’s Twitter Updates for 2008-03-15
March 15, 2008 by Jonathan · Leave a Comment
- Syncing up my new iPhone ringtones, made two of them tonight #
- I now have "New Soul" (The Macbook AIR song), and "Perfect Timing" (The iPhone commercial song). Cool stuff! #
- 150,000 spam trackback pings to a site that isn’t even live yet, is this the world we live in? #
- Blocking Spammers and Taking Names! (although I’m using IP banning which is less than a good way to do it) #
- Now down to 6-10 spam pings per minute instead of 100+ per minute yay! #
- Done wiping out Spammers from SmartDecision. Hopefully not too many innocent bystanders got blocked in the process #
- Installing Drupal 6.1 and WordPress 2.5 to play around with on my development server #
- wow it’s taking forever to upload and download these files from the server. Multitasking isn’t all it’s cracked up to be. #
- Still messing around on the Internet, it’s about time to work on Contributr again though. #
- Just finished watching "Little Miss Sunshine". It reminds of a ‘dark’ Chevy Chase xmas vacation type of show #
- @junglemason that’s quite an Overheard, and hilarious too! #
Blogging Break
November 19, 2007 by Jonathan · Leave a Comment
Posting will be slow this week as I travel around seeing family. I’m currently in Sedalia, MO enjoying the world-famous GuberBurgers (yes it’s a hamburger with melty peanut-butter on it!) and Tuesday I’ll be running some errands around here.
Then Wednesday it’s off to Denver, CO to meetup with some other family members. Unfortunately, I turned in my 3G AT&T card a couple of weeks ago, so posting and online business will have to wait while I search out various free wifi hotspots along the way.
In the meantime, I’m going to write up a couple quick posts of some neat things I’ve run into and tested in the last couple of weeks.
I really wish I had the time to sit down and write about all of the very cool new technologies and startups I’ve been in contact with lately. There are so many amazing things happening on the Internet right now, it’s just a LOT of fun.
Take care this week and have a good time with your friends and families!
Jonathan’s Twitter Updates for 2007-09-10
September 10, 2007 by Jonathan · Leave a Comment
- Back from another Weekend vacation, time to get back to work now. #
- back home from my personal training session, did cardio, abs, shoulders, back and legs today #
- back on the mysteryshopping buss, free food! #
- Working with some data in Excel #
- surfing the wonderful web from my iPhone #
- @ijustine, lol, EPIC #
- Headed to dinner #
- Back from Steak and Shake, now back to my business plan writing #
-
OtherProfiles
