In September of 2011 I joined Dell, Inc as a Senior Product Advisor in their Global Online Capabilities group. This role gives me primary product management responsibility for the global publishing tools platform, including the primary CMS used to manage Dell.com and its international counterparts.
As part of my role as product manager for social media at PBS I was the business owner for all things social, including a suite of tools in use by over 100 local PBS stations across the country as well as dozens of PBS shows.
2010 Product Releases
- PBS.org Redesign – In the fall of 2010 I co-managed a project to re-architect and redesign the core PBS.org experience
- PBS Widget Builder – This platform and product has now driven over 7 million widget impressions with nearly 1,000 widgets grabbed and shared off of PBS.org from station and show web sites.
- User Commenting Service - Brokered a national deal with Disqus to power user commenting across PBS.org, local PBS station web sites, and PBS show sites. This new commenting service is now in use on over 80 PBS and station web sites resulting in a 100% year-over-year increase in user submitted comments.
- Newsletter Platform - Relaunched PBS’ flagship newsletter, “PBS Previews” on a new technical platform enabling a simplified editorial workflow and additional revenue opportunities.
2010 Strategy, Marketing, and Business Development Accomplishments
- Created a new social sharing strategy and rolled out new sharing tools designed to double social-network based referral traffic to PBS.org
- Developed relationships with key social networking partners to further integration and traffic acquisition strategies
- Launched first product on-time and on-budget using new agile product management methodologies with a blended on- and off-shore development team
- Created and executed on a strategy to create an internal Collaboration Tools platform leading to a department-wide adoption of a new wiki based tool for product, project, and stakeholder communications. The tool is currently used both for all internal project planning as well as serves as the core for external stakeholder communications.
Products released in 2009 include
- “Universal User Authentication” service, an OpenID based user registration and login system that allows users to register once and access all PBS national web experiences with that same account.
- “StoryBoard”, a user generated content application allowing users to submit rich content packages to PBS shows and stations. Those packages include text, images, and video
- Co-founded “PublicMediaChat“, a weekly Twitter based discussion amongst public media practitioners garnering on average 30-50 participants each week.
- Built the @pbs Twitter account to over half-a-million followers. The account was at 5,000 followers in early 2009 and over 600,000 midway through 2010. This tremendous growth was accomplished by a variety of means including partnership development, editorial work by a team of contributors, and a solid backing of strategy.
- Produced and presented quarterly PBS all-staff brown-bag lunches to keep all employees abreast of new and social media trends.
- Co-founded “PublicMediaCamp“, a national unconference movement designed to create stronger bonds between the public and public media organizations (such as local PBS and NPR stations). We held a national kick-off event in October of 2009 in Washington, DC which was attended by over 300 participants. The national camp is being followed up with more than 10 local community events across the nation.