Learn To ‘Social Media’
June 22, 2008 by Jonathan · Leave a Comment
Since I work in social-media I see it everyday, some people get it, and some people don’t. Building social-media isn’t a one-time thing. It takes time to find conversations, to build reputation, and learn the best ways to share your knowledge with the world.
Here’s the thing, social media isn’t going anywhere. It’s here to stay. Now it may not always be in the same form that it is right now but it’ll be here.
As one of my final projects at the Missouri School of Journalism in the Convergence Journalism department I wrote up some tip sheets on personal branding, and some of the basics of social-media. Take a look at the Lessons In Social Media series and let me know what other topics you think people who are just beginning to “get it” need to know!
Here are the posts I have up right now:
- The Basics of Managing Your Online Identity
- Social Networking Quick Tips
- How To Get Hired Using Social Media
- Google Alerts For Personal Branding Management
- More to come!
On Email Organization
April 22, 2008 by Jonathan · 1 Comment
For the last month or so I’ve been on a rampage, an email rampage. I haven’t quite hit Inbox Zero but inbox 30-40 suits me well actually. Here’s what I’ve done:
- I now have only 2 visible email addresses, Gmail and my @jonathancoffman.com mail. Those other addresses (.Mac, Yahoo!, Mizzou, and my secondary Gmail) all now get picked up by my primary Gmail account, this way I only have two inboxes to check, and hopefully by responding to those with only one address I gradually get fewer and fewer messages going to those other addys.
- Combining the last two addresses, my primary gmail and my domain email isn’t yet feasible. I can’t quite take myself down to that level yet. Because they’re used for two very different purposes (personal and professional) the use cases will remain mutually exclusive for the time being.
- The downside to still having two inboxes: two sets of gmail tags/folders. My domain email is handled by GoogleApps (which I love by the way), so for now I have two identical but disconnected sets of tags.
- Account and Login Information
- Banking
- Bills
- Blog Conversations
- Contributr
- Current Projects
- Pipeline Projects
- Coupons and Discounts
- Job Hunting
- Journalism School
- Newsletters
- Personal (family)
- Private Betas
- Product Orders
- Service Orders
- Require followup
- Servers and Hosting
- Social Media
- Travel
- URGENT
New Research on Premium Branding
April 21, 2008 by Jonathan · Leave a Comment
This weekend I got the chance to sit down and read some of the huge stack of magazines that I previously hadn’t had time to read. I certainly didn’t make it through all of them, but a couple caught my eye. One of the most recent ones is the April 28th edition of Business Week.
One of the first things I noticed was that they are really trying to be trendy in their page design. They’ve got highlighting, charts and fly-aways, and some interesting section headings (like BTW). Since this is the first time I’ve noticed these things, I guess that tells you how often I read Business Week. It’s no fault of their own, magazines just aren’t as high a priority as working through the 1000+ headlines in my RSS reader in the evening (I often cheat and hit “mark all as read” if in general the headlines aren’t grabbing my attention in any particular folder of feeds).
But back to the post at hand, in this week’s BTW there is a short blurb about premium branding. As in, another researcher just did the old “wine tasting” test again. Where essentially they blindfold people and tell them they’re trying a $5 bottle of wine, and then a $45 bottle of wine… People inevitably choose the $45 bottle as tasting better even though the wine came from the same inexpensive bottle.
It’s a nasty trick for those of us easily influenced by marketing. But it illustrates something larger, since people still respond to premium branding. Shouldn’t you be interested in branding yourself as a top-shelf whatever you are?
I think that in the age of personal, and professional branding that more attention should be paid to finding out what makes a brand premium or not on the web. Is it different than in the brick and mortar world? What makes an online brand premium? I would argue that it’s easier to “fake” a premium brand on the Internet. If by image alone, the raw talent of the magnificent graphic designers and writers out there should be able to pull off a premium distinction.
That’s not to say that consumers on the Internet are more more susceptible to being abused, in fact customer service and having the solid foundation to support a premium brand is harder to fake. People using the Internet for research, entertainment, or learning gain the skills necessary to figure out “fake” premium brands. There is no long-term shortcut. As in the brick and mortar world, your image can get your foot in the door but it’s your content and substance that makes the sale.
Crossing The Skills Divide
April 3, 2008 by Jonathan · Leave a Comment
There is an almost constant drone of phone calls and emails in my life right now, I’m right in the thick of finding a job for when I become available in May. It hasn’t been an easy road, but I’ve made great strides in my approach, the types of jobs I apply for, and the way I manage my personal brand.
I couldn’t do it if I didn’t have the help of all you out there, my favorite bloggers, my Twitter followers, my family and my friends. I am very thankful for all of the support I’ve gotten so far in my search and am very thankful for the education I have and the life experiences that have prepared me for this experience.
I’ve been using my support network a lot lately. Part of the reason is that I have a very diverse skill set, not only am I good with producing and editing content, but I also hold technology skills that allow me to create things like this blog, Smart Decision, Contributr, and more. But even beyond that, I have an entrepreneurial spirit that lends me new ideas, new inspiration, and new ways of looking at old and new problems.
I feel like this variety of skills that I have is hard to explain and describe in the limited contact I’m given with potential employers. Doing my best to convey those thoughts, ideas, and skills is getting easier as I do it more of course, but it’s a different way of looking at the world that’s for sure!
Typically I think that people possess one side or the other, they’re either very good writers and thinkers, or they’re very good programmers and developers. Both are on an equal standing as far I’m concerned, it’s a mutually beneficial arrangement.
But then, where does that leave me? I’m someone who loves to think of new ideas, concepts, and products but I’m also aware of the technical abilities of current technology tools as well as their weaknesses. Taking that a step further, I also am able to clearly explain, teach, and lead developers to create technology tools that don’t exist yet.
The biggest problem I’m having during interviews these days is making sure that I convey my abilities and varied skill set while emphasizing that I do in fact prefer the idealization, and content side of the world.
Sure I can build web sites, blogs, Facebook applications, and other tools, but I recognize that there are people who can do those things much better than I can. It’s hard for people (including myself) to describe and explain how that works, yes I can DO those things, but no I’m not completely comfortable starting from nothing and building up on the programming and development side.
I feel like I have a good variety of skills and that I exert my leadership and entrepreneurship skills well, but I have to be careful not to pigeonhole myself into over-exerting my technology skills just because I think it’s cool that I can do both.
This post is a sort of stream of consciousness for me as I try to work out these details for myself. Be sure to visit again tomorrow as I look at the type of jobs and employers that I’m most interested in.
Personal Branding Knowledge Is Still Just Beginning…
March 16, 2008 by Jonathan · 1 Comment
UMass Students Are Sucked Into the World of Personal Branding « Personal Branding Blog - Dan Schawbel: “Blog About Dan Schawbel Publications Press
I often read Dan Schawbel’s Personal Branding Blog for insight and tips on how to improve my own personal branding. You did realize that I have a personal brand didn’t you? 
I do in fact have a brand that is pretty apparent right here on JonathanCoffman.com. It’s one that encompasses my abilities to take new and in-the-pipe technologies and make them work in the real world, right now.
In the blog post that I’m linking to, Dan tells the story of a recent visit to the University of Massachusetts and how the student he talked to almost all were on Facebook, but very few had even heard of LinkedIn.
This really exemplifies the need for personal branding and social-media strategy to be a part of the final curriculum at our nation’s universities. These students know and understand how viral messages get spread, how to network online, and how to control how they look, but they don’t understand quite yet how to apply those skills to multiple outlets across the web.
For the last 2 years I’ve offered extremely cheap web hosting to my peers at the Missouri School of Journalism. What I offer them is 10 gigs of storage space, email, etc all for $20 per year. $28 if they want me to buy and manage their domain name as well.
It provides plenty of space and help for building a personal portfolio (which every grad needs) and it’s not going anywhere, I have too many personal and professional sites to just walk away from the web.
But here’s the real story: I’ve gotten several signups lately and I setup times to meet with each student who wants the deal to talk to them one-on-oine about how they want to use it and how I can help.
One actually emailed me last week saying she was going to have to wait to get a portfolio because ‘I’m saving up for Spring Break and I didn’t realize I could move my files around so easily.”
Well I’m sorry folks, but if you can spend $20 for a full year of online personal web presence, (2 or 3 drinks in Cancun for Spring Break of your senior year in college), you probably don’t need to be trying to get any job that would require an online portfolio or web presence.
Let’s just hope this particular person is smart enough to not post all of those crazy Cancun pictures to Facebook after the vacation.
This is just yet another example of why we need proactive education on social-networking and identity management. Firms like Google, Facebook, etc all have enormous amounts of data about US, and if you’re managing that information yourself, you’ve left yourself open to all kinds of abuse and inaccuracies.
Online Reputation Management for Individuals
March 6, 2008 by Jonathan · 1 Comment
Online Reputation Management for Individuals: “”
(Via Online Marketing Blog.)
I’m a big proponent of online and personal branding, it’s one of those topics that you can talk on and on about, but not really accomplish much. If you’re new to the personal branding and online personality management arena, check out the blog post that I’m linking to up at the top of this post.
It covers a lot of the basic issues as to why you need to manage your online persona, and how to do it using free or mostly-free tools. It doesn’t take much, but doing just a little bit of in house ‘public relations’ on yourself is a good thing.
Surveys are now saying that over 65% of HR personnel and recruiters use the Internet to search and find information about potential hire, and yes I’m talking about searching Facebook and Google for you to see what you’re like.
I participate in a lot of social networking and other online sites where personal information about me is public, and much of that participation is planned and choreographed by me.
That’s not to say it isn’t true, but that it is certainly meant to put me in the best possible light.
One thing that I did recently not directly related to my own personal brand was to go ahead and register the .com versions of my siblings names. They aren’t using them now, but I’d hate for them not to have the chance to take advantage in the future when someone else grabs their NAME.com. Just something to think about!
Why Your Business Needs To Focus On Relationships More and On Money Less - Dawud Miracle @ dmiracle.com -
March 4, 2008 by Jonathan · Leave a Comment
(Via dmiracle.)
I’ve blogged many times before about the lack of effective monetization for news organizations on the web. It’s not just news orgs that need better ads and monetization strategies, believe me, I’ve been there.
Many of the web sites I built and sold have been ad revenue based, and none of it was easy. Some of the sites that i’ve built over the years didn’t even make much money, but they sold for more than the sites that were making twice or more. Know what the difference was? Heart, the ones that sold high I had put more time into them and they had ‘meaning’.
The web isn’t just about making money and taking names, it’s about building relationships and networks now. This is what web 2.0 is really about. It’s about the people. People make the mashable web go round.
The blog post I’m highlighting here talks about relationships and conversations being worth more than than the revenue your site is supposed to generate as it relates to businesses.
Now I understand that The Man wants to make his or her money from web ventures, but relationships and conversations can, and do, bring much more to the table. By gaining respect and ‘friends’ in the social web you’re able to use those connections and real people to your advantage.
There’s nothing quite like getting real, honest feedback from people who actually visit your site and have something to say about it.
So as you’re launching the next big web venture remember that, money is important, but the relationships are just as important, and often more important than the revenue.
Five Mistakes I Have Made With Personal Development Information
March 2, 2008 by Jonathan · Leave a Comment
Five Mistakes I Have Made With Personal Development Information: “”
(Via Positivity Blog.)
With all of the social media tools out there, it can get very daunting very fast if you’re not careful about planning, organizing, and actually getting things done. I came across this post a while back and thought I’d share it with you today.
Essentially it has some quick tips on how not to get sucked into ‘personal development’ books, etc. But I think it applies equally as well to managing your online life and making sure things don’t get too out of hand.
The main tips are:
- Don’t take in too much information (it’s easy to get sidetracked and confused)
- Just reading things once (you gain additional insight and knowledge by reading things more than once)
- Not applying or testing the information (don’t take ‘their’ word for it, go out and try these things out)
- Go looking for magic pills (they don’t exist so don’t waste your time)
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