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Community Management

January 4, 2009

Key Social Philosophies:

Doing social media takes a lot of work, understand what you’re getting into.
Putting a personal voice on official communications is always important.
The technology is always changing, know what you’re getting into before diving in.
Take risks, those companies and individuals who aren’t afraid to innovate are the ones who will succeed.

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About Jonathan Coffman

January 4, 2009

From Facebook, YouTube, Twitter, Myspace and beyond – social media is here to stay. You need a guide through the landscape who has developed proven strategies and tools to enhance communication and conversation.
With a background in journalism and product development Jonathan can help you build transparency, trustworthiness, and most of all, conversation with your clients [...]

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My Email Process

December 1, 2008

I find it fascinating to learn about how others use technology in their lives so today, I present: how retrieve and process email.

First off, I’m not a GTD person, that sounds all fine and dandy but really doesn’t work so well for me. I DO try to stay organized but let’s be honest, I work [...]

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Why Doesn’t Facebook Embrace Social Media?

October 14, 2008

Facebook is the 900 pound gorilla in the room when it comes to consumer’s ideas about “social media” and “social networking”, So why doesn’t Facebook embrace that fact and have a conversation with their own community?
Sure, they’re want to be a public company, they’ve got thousands of employees, millions of dollars worth of bills, and [...]

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99% Of Incoming Students Connect on Facebook Prior to Class

October 13, 2008

Yesterday I ran across a fascinating article saying that 99% of Amherst College freshman had already connected on Facebook via an “Amherst College Class of 2012” Group. Out of the 438 registered freshman, 432 had joined that specific FB Group the week before classes even started.
Lately I’ve been hearing more and more about how Facebook’s [...]

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Hurricane Ike Media Review: Judging Criteria

September 15, 2008

As I mentioned yesterday, I’m going to be writing reviews of the local and national media’s response to Hurricane Ike this past weekend.
What I’ll focus on:

Update frequency
Web site usability
User generated content solicitation and usage
Multi-media coverage
Distribution of content outside the “walled garden”
Innovation, or lack thereof in coverage

Where I’m coming from:

I have family who lives in a [...]

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Houston Chronicle Excels in Hurricane Ike Coverage

September 13, 2008

As someone who not only is interested in news and journalism, but who also works in social media for a living I constantly see television stations and newspapers who either don’t take advantage of advances in technology or completely ignore the true value in the power of people.
This morning as I think about my family [...]

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Why I’d Make A Good Social Media Club Board Member

July 14, 2008

—Please Vote For Me, Jonathan Coffman for Social Media Club Board Member by clicking here (voting is open until Thursday —
I’ll try to keep this post short and sweet, but I wanted to take a moment to introduce myself and my ideas for the SMC.
If you weren’t already aware, I am a candidate for the [...]

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What Working for PBS Engage Means

June 23, 2008

As the product manager for PBS Engage, the social media initiative of the Public Broadcasting service, I get to work with magnificent people day in and day out to bring social-media to the masses. It’s a very exciting time to be working in social-media, and especially at such a stellar organization.
My one month-iversary at PBS [...]

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