Pflugerville, TX · Austin Metro

Jonathan
Coffman

I lead product strategy and delivery for enterprise SaaS, AI/ML automation, ecommerce, and digital experience. For 17+ years, I have rebuilt product portfolios, grown product, design, and engineering teams, and improved revenue, retention, and customer experience in complex B2B and omnichannel businesses.

Senior Product Leader Enterprise SaaS · AI/ML Automation City Council, Place 1
Work & Experience Civic Service LinkedIn ↗ JonathanForPflugerville.com Campaign Site ↗
Jonathan Coffman
17+
Years of product leadership
11+
Years leading teams
AI/ML
Enterprise automation & analytics
City
City Council, Place 1

Professional

Product Leadership

I lead enterprise SaaS platforms, AI/ML automation, and product-led growth. My work includes rebuilding product portfolios, growing teams, and improving revenue, retention, and customer experience.

+$300MB2B revenue tied to Dell.com improvements
+$121MClient revenue growth at Accenture Interactive
+150%Add-to-cart rate at Mattress Firm
6B+Telemetry events scaled at ABBYY
View Work & Experience

Civic

Pflugerville City Council

I was elected to Place 1 in November 2025. My work focuses on lower household costs, attainable housing, and infrastructure decisions residents can see and question.

RatesWater rate structure reform for fairness
HousingMissing-middle and development code modernization
3 yrsPlanning & Zoning Commission (2 as Chair)
CapitalCapital Improvements Advisory Committee Chair
Civic Service

Background

Journalism and public media came first.

Austin area. Previously Washington, D.C.

I started in Washington, DC, as a television news writer and producer, then moved into digital product roles at PBS and NPR. That work taught me how storytelling, analytics, content platforms, and cross-functional teams fit together.

I later worked on early streaming, ecommerce, and direct-to-consumer growth in Austin before moving into senior product and operating roles in enterprise SaaS and AI/ML. I now focus on product strategy, workflow intelligence, product-led growth, and portfolio recovery.

I have also spent more than a decade in Pflugerville civic life as an HOA treasurer, Planning and Zoning Chair, Capital Improvements Advisory Chair, and now a City Council member.

Get in touch

Contact

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Professional Inquiries

Product leadership, advisory work, and speaking engagements.

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Official City Business

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Campaign Inquiries

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