Jonathan Coffman
I’m Jonathan Coffman. I lead product teams in enterprise SaaS and AI/ML automation, and I serve my neighbors on the Pflugerville City Council.The throughline in both roles is the same: data-driven decision-making and servant leadership. I start with what people actually need, get clear on what “good” looks like, use evidence to choose a direction, and then do the unglamorous work of delivering results and explaining tradeoffs plainly.Professionally, that means building products and operating rhythms that ship measurable improvements in revenue, retention, and customer experience. In local government, it means focusing on affordability, keeping utility costs in check through clear plans and transparent oversight, making disciplined infrastructure choices, ensuring public safety continues to improve, and communicating decisions in plain language.
At a Glance
16+
Years of Product Leadership
10+
Years Leading Teams and Organizations
AI/ML
Process Automation, Analysis, and Insights
Pf Tx
1st Term, City Council, Place 1
Professional Focus
Enterprise SaaS platforms and product-led growth
AI/ML roadmap and implementation (copilots, LLM-driven insights, onboarding)
Portfolio recovery, operating model design, delivery scaling
Council Focus
Lower utility bills through rate oversight and transparent capital planning
Housing affordability through smart growth and modernized rules
Disciplined infrastructure decisions and better financial reporting
Stronger commercial tax base + regional affordability collaboration
Work
I lead complex portfolios where product strategy, technical execution, and operating discipline have to align. My lane is enterprise SaaS and AI/ML-driven automation, plus product-led growth in digital funnels and omnichannel experiences.
ABBYY
Director of Product for AI/ML automation and process intelligence, owning an enterprise SaaS portfolio and roadmap across platform, analytics, and workflow automation.
6B+ Events
Led a scalability redesign at ABBYY that processed billions of telemetry events quickly enough to support enterprise growth ($100K+ ARR customers).
ServiceNow
Senior Manager leading key digital experience programs for ServiceNow.com, partnering across product, design, engineering, marketing, and analytics to improve acquisition and conversion journeys.
+20% Qualified Leads
At ServiceNow, improved key web experiences to increase qualified leads by 20%+ (paired with a 19% bounce reduction).
MattressFirm
Director responsible for the digital shopping experience, owning the ecommerce funnel and experimentation program across discovery, PDP, cart, and checkout.
+150% Add to Cart Rate
At MattressFirm, drove major funnel gains (+150% add-to-cart, +20% conversion, 25% bounce reduction), and launched a Spanish language buying experience in 6 weeks.
Accenture Interactive
Led and scaled a team of 18 product, program, and marketing leaders across a $20M+ services portfolio, overseeing UX, analytics, and delivery for multi-vertical enterprise clients.
+$121M Revenue for Client
Led the agency’s largest account (>$1M ARR), delivering $60M lift in 2018 and $121M in 2019 through multi-channel marketing strategy and ecommerce funnel optimization
Dell
Chief Product Owner for major parts of Dell.com’s shopping experience, owning roadmap prioritization and delivery across a large, cross-functional enterprise program.
+$300M B2B Revenue
At Dell, delivered improvements tied to $300M+ annualized incremental revenue (also improved NPS +14.8% and revenue per visitor +21%).
Civic
My mission is to make Pflugerville more affordable and better run: lower household costs, enable attainable housing, and deliver infrastructure with transparency and accountability.
Values
Data-driven Decisions
Resident-first leadership
Plain-language transparency
Pragmatic regional collaboration
Priorities
Resume
I’m a senior product leader focused on enterprise SaaS, AI/ML-driven automation, and product-led growth. I rebuild portfolios, scale teams, and deliver measurable improvements to revenue, retention, and customer experience across complex B2B and omnichannel environments.I started in journalism and public media in Washington, DC, as a television news writer/producer and in digital product roles supporting PBS and NPR. I saw a gap firsthand: strong reporting and production, but weak digital tools for audience engagement and storytelling online. So I learned how to build the tools.That path took me into product management, including early streaming work (effectively a first “Hulu for PBS" portal), then into ecommerce and D2C optimization, where I moved to the Austin, TX area and leaned hard on experimentation, user research, and funnel performance.From there, I moved into senior leadership across enterprise SaaS, AI/ML-driven automation, and digital experience/marketing portfolios, building teams and operating models that deliver measurable outcomes.Focus now: enterprise SaaS, AI/ML automation, product-led growth, and portfolio recovery with measurable delivery.
AI/ML product strategy • Automation & workflow intelligence • Enterprise SaaS platforms • PLG & experimentation • Opportunity modeling • Global product ops & delivery scaling
Contact Jonathan
If you’re reaching out about product leadership, speaking, or collaboration, use the form below. For city topics, please use the appropriate link so your request is routed correctly.
For Product Leadership, or speaking engagements
For city council or campaign inquiries
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