I led key prospect and customer journey work across ServiceNow.com, aligning design systems, architecture, analytics, and testing. Engagement improved 40%, bounce fell 19%, qualified leads grew more than 20%, and time to market for key initiatives fell 60%.
Pflugerville, TX · Austin Metro
Jonathan Coffman
I lead product strategy and delivery for enterprise SaaS, AI/ML automation, ecommerce, and digital experience. My work has included rebuilding product portfolios, growing teams, and improving revenue, retention, and customer experience.
Senior product leader · Pflugerville City Council, Place 1
Selected work
Product decisions tied to measurable outcomes.
Three examples from enterprise product, digital experience, and ecommerce roles.
I led digital shopping experience across discovery, product detail, cart, and checkout. Add-to-cart rose 150%, conversion improved 20%, and bounce fell 25%. I also launched a Spanish-language store in six weeks, doubling conversion for that experience.
See more work, the full career chronology, and résumé details
Civic service
Pflugerville City Council, Place 1
Elected in November 2025 after more than a decade of local civic involvement. My Council work focuses on household costs, housing choices, and infrastructure decisions.
Background
Journalism and public media came first.
Austin area. Previously Washington, D.C.
I started in Washington, DC, as a television news writer and producer, then moved into digital product roles at PBS and NPR. That work taught me how storytelling, analytics, content platforms, and cross-functional teams fit together.
I later worked on early streaming, ecommerce, and direct-to-consumer growth in Austin before moving into senior product and operating roles in enterprise SaaS and AI/ML.
I have also spent more than a decade in Pflugerville civic life as an HOA treasurer, Planning and Zoning Chair, Capital Improvements Advisory Chair, and now a City Council member.
Get in touch
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Professional inquiries
Product leadership, advisory work, and speaking engagements.
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