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Jonathan Coffman - Resume


2021 - Present


Director of Digital Shopping Experience

As the principal product manager for, Jonathan heads up digital and omnichannel strategy, portfolio management, and growth initiatives.

  • Led redesign of the digital shopping funnel resulting in a 50% increase in add-to-cart rate, and 20% increase in order conversion while lifting average order value; on a project delivered ahead of schedule and on-budget

  • Led RFP process end-to-end for a key SaaS partnership resulting in an identified 70% reduction in cost over 3-years

  • Launched a new Spanish language ecommerce experience in 6-weeks, resulting in a 2x order conversion rate, and identified a new high-AOV market segment now being targeted for long-term growth

  • Developed the strategy approach for and operationalized a 3x increase in a/b testing velocity resulting in new insights and revenue growth from experimentation, leading to higher ROI on experimentatio

  • Developed a new product development lifecycle strategy, aligned coaching and mentoring activities to the team, and rolled out processes to decrease product delivery cycles from monthly to 2x/week, delivering more value faster.

2019 - 2021


Director of Digital Product and Studio Operations, Accenture

  • Lead & directed a high-performance team of 18 senior product and program managers across a portfolio of $20M+ in yearly services revenue, oversaw the operations of UX design, analytics, and agile development teams

  • Scaled the GTM/Business Development team from 3 to 12+ sellers, resulting in $4.6M of new revenue generated in the first 6-months including the development of strategic partnerships

  • Directly sold $3M+ in digital growth and product experience optimization and marketing services in 2019, and oversaw ongoing delivery of those deals once closed, all at 10x+ directly attributable RO

  • Developed and oversaw studio operations for the 80+ team member experience optimization studio handling finance, legal, agency staffing, and education/career-growth initiatives.

  • Developed new service models and approaches for client delivery for retail and higher education clients to grow revenue digitally across platforms & channels

2016 - 2018


Manager - Digital Product Growth & Performance Programs 

  • Led largest account at agency, worth over $1 million ARR and contributed lift of over $60M in 2018, and $121M in 2019

  • Managed diverse clients like CDW, SolarWinds, Ulta Beauty, Express, and New Balance, worth over $2 million in studio revenue per year, including keeping 15+ people staffed on projects 

  • Supervised team of 12, resulting in multiple promotions and retention of 90%+ of team members through the first 18-months post acquisition

2015 - 2016


Senior Product Manager - Seller/Merchant Experience

  • Led the creation of a Small and Medium Business (SMB) SaaS cloud-based commerce platform, including product-market fit testing and agile development of the new platform.

  • Produced product strategy and market alignment/fit for a new product targeted at millennial entrepreneurs starting new businesses

  • Launched new MVP ecommerce platform, including a new freemium business model, garnering thousands of closed-beta signups for new and existing storefronts for small businesses

  • Led agile engineering teams to on-time and on-budget delivery of the initial prototypes and functioning platform, including fully-responsive templates, catalog and inventory management applications, and more to enable additional testing

  • Implemented new customer support strategies and system to reduce cost to serve these new freemium customers via proactive automated support, a new customer onboarding flow, and chat support


2010 - 2012

Master's Degree in Business Administration

I earned my Master's Degree in Business Administration from a top-ranked university. My coursework included finance, marketing, and leadership. I also had the opportunity to participate in various extracurricular activities that helped me develop my leadership and teamwork skills.

2006 - 2010

Bachelor's Degree in Computer Science

I earned my Bachelor's Degree in Computer Science from a prestigious university. My coursework included programming, algorithms, and data structures. I also had the opportunity to participate in various coding competitions and hackathons that helped me develop my coding and problem-solving skills.

Skills & Expertise

    Product Management, Product Strategy, Product Design, Product Development, Team Management, Stakeholder Engagement, Event Planning, Data Analysis, Market Research, Project Management, Coding, Problem-solving
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