Jonathan Coffman - Resume
2021 - Present
Director of Digital Shopping Experience
As the principal product manager for Mattressfirm.com, Jonathan heads up digital and omnichannel strategy, portfolio management, and growth initiatives.
Led redesign of the digital shopping funnel resulting in a 50% increase in add-to-cart rate, and 20% increase in order conversion while lifting average order value; on a project delivered ahead of schedule and on-budget
Led RFP process end-to-end for a key SaaS partnership resulting in an identified 70% reduction in cost over 3-years
Launched a new Spanish language ecommerce experience in 6-weeks, resulting in a 2x order conversion rate, and identified a new high-AOV market segment now being targeted for long-term growth
Developed the strategy approach for and operationalized a 3x increase in a/b testing velocity resulting in new insights and revenue growth from experimentation, leading to higher ROI on experimentatio
Developed a new product development lifecycle strategy, aligned coaching and mentoring activities to the team, and rolled out processes to decrease product delivery cycles from monthly to 2x/week, delivering more value faster.
2019 - 2021
Director of Digital Product and Studio Operations, Accenture
Lead & directed a high-performance team of 18 senior product and program managers across a portfolio of $20M+ in yearly services revenue, oversaw the operations of UX design, analytics, and agile development teams
Scaled the GTM/Business Development team from 3 to 12+ sellers, resulting in $4.6M of new revenue generated in the first 6-months including the development of strategic partnerships
Directly sold $3M+ in digital growth and product experience optimization and marketing services in 2019, and oversaw ongoing delivery of those deals once closed, all at 10x+ directly attributable RO
Developed and oversaw studio operations for the 80+ team member experience optimization studio handling finance, legal, agency staffing, and education/career-growth initiatives.
Developed new service models and approaches for client delivery for retail and higher education clients to grow revenue digitally across platforms & channels
2016 - 2018
Manager - Digital Product Growth & Performance Programs
Led largest account at agency, worth over $1 million ARR and contributed lift of over $60M in 2018, and $121M in 2019
Managed diverse clients like CDW, SolarWinds, Ulta Beauty, Express, and New Balance, worth over $2 million in studio revenue per year, including keeping 15+ people staffed on projects
Supervised team of 12, resulting in multiple promotions and retention of 90%+ of team members through the first 18-months post acquisition
2015 - 2016
Senior Product Manager - Seller/Merchant Experience
Led the creation of a Small and Medium Business (SMB) SaaS cloud-based commerce platform, including product-market fit testing and agile development of the new platform.
Produced product strategy and market alignment/fit for a new product targeted at millennial entrepreneurs starting new businesses
Launched new MVP ecommerce platform, including a new freemium business model, garnering thousands of closed-beta signups for new and existing storefronts for small businesses
Led agile engineering teams to on-time and on-budget delivery of the initial prototypes and functioning platform, including fully-responsive templates, catalog and inventory management applications, and more to enable additional testing
Implemented new customer support strategies and system to reduce cost to serve these new freemium customers via proactive automated support, a new customer onboarding flow, and chat support
2010 - 2012
Master's Degree in Business Administration
I earned my Master's Degree in Business Administration from a top-ranked university. My coursework included finance, marketing, and leadership. I also had the opportunity to participate in various extracurricular activities that helped me develop my leadership and teamwork skills.
2006 - 2010
Bachelor's Degree in Computer Science
I earned my Bachelor's Degree in Computer Science from a prestigious university. My coursework included programming, algorithms, and data structures. I also had the opportunity to participate in various coding competitions and hackathons that helped me develop my coding and problem-solving skills.
Skills & Expertise
- Product Management, Product Strategy, Product Design, Product Development, Team Management, Stakeholder Engagement, Event Planning, Data Analysis, Market Research, Project Management, Coding, Problem-solving